Selected Social + Creative Work
Erycka
Anderson.
Creative strategist, multimedia producer and social storyteller building audience-first work across culture, education, brands and the creator economy.
Social Media
Video Production
Photography
Creator Partnerships
Strategy that creates something worth watching.
A selection of social-first, editorial and brand storytelling spanning university priorities, athletics, research, culture and community.
Athletics — A Duke University Point of Pride
30-second broadcast storytelling edited to translate a major institutional priority into a concise audience-facing piece.
View project ↗Research Saves Lives
Social storytelling supporting research communications and translating strategic priorities into platform-native creative.
View project ↗What's Next, Blue Devils?
Trend-aware creative adapted to the institutional voice while keeping the format recognizable, timely and shareable.
View social ↗Built for the feed, not resized for it.
Concepting, producing and editing across vertical video, carousels, UGC-style storytelling and community moments.
The post is the output. The strategy comes first.
My work spans the operational side of social , from editorial calendars and partnerships to platform publishing details, accessibility and audience analysis.
Plan
Editorial calendars, campaign priorities, audience needs and platform opportunity.
Produce
Camera, mobile, photography, interviews, graphics and social-first creative.
Publish
Captions, collaborators, tags, alt text, partnerships and platform-specific execution.
Optimize
Audience behavior, retention, engagement signals and creative learnings inform the next story.
Still frames with a point of view.
From institutional storytelling to culture brands.
Selected production and editing work across footwear, music, sports and creator-led campaigns.
Creative work is collaborative work.
“Erycka Anderson is one of the most ethical, hardworking, creative and powerful women I’ve ever met.”
“Excellent service. Reliable work that consistently meets the needs of her clients.”
“Working with Erycka was a blast! She’s very professional and easy to work with.”
Let’s make something people remember.
Strategy and execution under one creative brain.
For creative strategy, social storytelling, multimedia production and selected collaborations.