Client 1:
Duke University
Role: Social Media Producer
Social Media Stats
Duke University sat at these numbers before Erycka’s arrival:
266K followers (Instagram, 2023) ————> 300K followers (2025)
372K page likes (Facebook, 2023) ————> 381K followers (2025)
293K followers (LinkedIn, 2023) ————> 337K followers (2025)
100K followers (Twitter/X, 2023) ————> 113K followers (2025)
Before Erycka joined Duke University, the flagship social channels had an established audience with an opportunity to further increase engagement through more platform-native content and storytelling.
As part of Duke's flagship social team, Erycka helped grow audience engagement by developing a social-first content strategy centered on Instagram and YouTube. The approach prioritized short-form video, authentic campus storytelling, student collaborations, and timely content tailored to each platform. In addition to strengthening Duke's primary social channels, she also contributed to content that supported Pinterest, TikTok, the university website, and podcast platforms.
During her time on the team, Duke's flagship social channels grew by more than 25,000 followers across platforms while increasing audience interaction through content designed to encourage shares, saves, comments, and meaningful engagement.
Below are examples of the content templates, creative assets, and social campaigns Erycka developed and managed to support Duke's digital growth.
Statistics:
June 2021
Youtube: 90,000 subscribers
Instagram: 46,600 followers
June 2022
Youtube: 110,000 subscribers
Instagram: 52,000 followers
Client
Duke University
Full Time
2 years (promoted to Multimedia Producer August 2025 to grow long form series on YouTube)
JUNE 2024
JUNE 2025
Focused KPIs
Thematic content calendar created to honor Duke’s Centennial year while managing content in between.
Viral Moments (14M views across social) + press features on Riley Leonard
Short Form Content Thumbnails (click for full video)
CLIENT 2:
Hollywood Winners Circle Academy
Wendy Alane Wright (Public Figure)
Social Media Stats
Wendy Alane Wright was a Hollywood Talent Manager and now runs the #1 online business of acting school, Hollywood Winners Circle Academy. Before working with Erycka, her following was there but her engagement was low.
Focused KPIs: Reach 50K on Instagram and 100,000 followers on Youtube. Increase Engagement through internal and external content (Youtube/Website/Podcast).
Before partnering with Erycka, Wendy had an established online presence with an opportunity to increase engagement and expand her reach across multiple platforms.
Over the course of a year, Erycka developed and executed a content strategy focused on consistent, platform-specific storytelling across Instagram and YouTube while also building Wendy's presence on Pinterest, TikTok, her website, and podcast platforms. The strategy emphasized educational, evergreen content, cohesive branding, and a sustainable publishing workflow designed for long-term growth.
As a result, Wendy's audience grew by more than 25,000 followers across platforms, surpassing 50,000 Instagram followers and 100,000 YouTube subscribers. Below are examples of the content templates, creative assets, and publishing systems Erycka created to support that growth.
Statistics:
June 2021
Youtube: 90,000 subscribers
Instagram: 46,600 followers
June 2022
Youtube: 110,000 subscribers
Instagram: 52,000 followers
Client
Wendy Alane Wright: Hollywood Talent Manager
Contract
2 years
JUNE 2021
JUNE 2022
Focused KPIs
Reach and Engagement Results:
300-500 story views —> 3,000-6,000 story views on avg.
20% of educational/relatable style content shared on our platform was reshared by our audience
450+ new organic followers/month/per platforms (5) over the course of 1 year on avg
Thematic content calendar created:
Why? To keep followers up to date and attract new organic followers to the page and create brand consistency and affinity.
Listen to what Wendy had to say about her experience with Erycka and TXV Studios!
Social Media Presence = More Business
〰️
Social Media Presence = More Business 〰️
