Your audience is waiting to connect with you. Let’s show them what your brand is made of.
Client 1:
Duke University
Social Media Stats
Duke University sat at these numbers before Erycka’s arrival:
266K followers (Instagram, 2023) ————> 300K followers (2025)
372K page likes (Facebook, 2023) ————> 381K followers (2025)
293K followers (LinkedIn, 2023) ————> 337K followers (2025)
100K followers (Twitter/X, 2023) ————> 113K followers (2025)
Before working with Erycka, the following was there but the engagement and shares was low.
Focused KPIs: Engagement % at ___ on ___ and ____ on ____. Increase Engagement through internal and external content (Youtube/Website/Podcast).
Over the course of a year, we increased her engagement by 54% and her follower count (across platforms) by 25,000. Most of the content posted was on Instagram and YouTube but also focused on building platforms around Pinterest, TikTok, Website and podcast format content. A year later, Wendy surpassed her goal of 50,000 followers on Instagram and 100,000 subscribers on YouTube. Below are some of the templates Erycka created and scheduled.
Statistics:
June 2021
Youtube: 90,000 subscribers
Instagram: 46,600 followers
June 2022
Youtube: 110,000 subscribers
Instagram: 52,000 followers
Client
Duke University
Full Time
2 years
JUNE 2024
JUNE 2025
Focused KPIs
Thematic content calendar created to honor Duke’s Centennial year while managing content in between.
Viral Moments
Short Form Content Thumbnails
CLIENT 2:
Hollywood Winners Circle Academy
Wendy Alane Wright (Public Figure)
Social Media Stats
Wendy Alane Wright was a Hollywood Talent Manager and now runs the #1 online business of acting school, Hollywood Winners Circle Academy. Before working with Erycka, her following was there but her engagement was low.
Focused KPIs: Reach 50K on Instagram and 100,000 followers on Youtube. Increase Engagement through internal and external content (Youtube/Website/Podcast).
Over the course of a year, we increased her engagement by 54% and her follower count (across platforms) by 25,000. Most of the content posted was on Instagram and YouTube but also focused on building platforms around Pinterest, TikTok, Website and podcast format content. A year later, Wendy surpassed her goal of 50,000 followers on Instagram and 100,000 subscribers on YouTube. Below are some of the templates Erycka created and scheduled.
Statistics:
June 2021
Youtube: 90,000 subscribers
Instagram: 46,600 followers
June 2022
Youtube: 110,000 subscribers
Instagram: 52,000 followers
Client
Wendy Alane Wright: Hollywood Talent Manager
Contract
1 year
JUNE 2021
JUNE 2022
Focused KPIs
Reach and Engagement Results:
300-500 story views —> 3,000-6,000 story views on avg.
20% of educational/relatable style content shared on our platform was reshared by our audience
450+ new organic followers/month/per platforms (5) over the course of 1 year on avg
Thematic content calendar created:
Why? To keep followers up to date and attract new organic followers to the page and create brand consistency and affinity.
Listen to what Wendy had to say about her experience with Erycka and TXV Studios!
